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A House Beautiful roundup lists 10 paint and home-finish selections named 2027 Colors of the Year by brands including Behr, Benjamin Moore and Valspar. The picks span greens, browns, blues and a light wood stain, with several companies describing their choices as nature-inspired or suited to calmer, lived-in interiors.
Ten paint and home-finish brands have named their 2027 Colors of the Year, according to a roundup published by House Beautiful, with selections spanning mossy greens, warm browns, muted blues and a light wood stain. The choices offer an early snapshot of the colors companies are promoting for interiors, but they are individual brand selections—not a single industry-wide forecast.
The list includes Grounded, a moss- and olive-inspired green from Behr; Webster Green from Benjamin Moore; and Celery, a soft, earthy green selected by Sherwin-Williams and HGTV Home. Dutch Boy Paints chose Deep Rooted, an earthy orange with red and brown undertones, while Little Greene selected Marle, a complex brown. Dunn-Edwards named the deeper, plum-undertoned French Press Coffee.
Blue tones appear in several selections, though with different character. Valspar’s Cottage Door is described as a cool, mid-toned blue with grey undertones; Glidden’s Artifact is a smoky blue with grey and turquoise undertones; and Clark+Kensington chose the dusty blue Vantage Point. Minwax, which specializes in wood stains, selected Pickled Oak, an ultra-light shade intended to highlight wood grain.
The companies attach different ideas to their choices, including comfort, nature, historical references and a move toward colors that feel less cool or pared back. Those descriptions are brand interpretations, not evidence that consumers broadly prefer these hues. The roundup does not provide a common survey or sales data comparing the selections.
What the Palette Signals for Homes
The choices matter to readers planning painting, decorating or renovation projects because they provide specific, current options from brands that sell the finishes used in homes. The list also shows that there is no single shade being presented as the defining color for 2027: brands are promoting both stronger, historically associated greens and browns and softer blues that can work as neutrals.
Several companies frame their colors around nature, comfort and wellness at home. Behr’s Kayla Kratz describes Grounded as a warm green with a sheltering quality, while Sherwin-Williams color marketing manager Ashley Banbury says interest in wellness and eco-inspired design is shaping color preferences. These are company perspectives on design trends; the source does not independently verify how widespread those preferences are.
For shoppers, the variety is more useful than a directive to adopt a particular shade. A color’s appearance can vary with lighting, surrounding finishes and the surface being painted. The names and codes in the roundup give readers a starting point for comparing products, rather than a guarantee that a color will look the same in every room.
Benjamin Moore 2027 color of the year paint
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How the Brands Describe Their Picks
The selections come from companies with different products and audiences. Most are interior paint colors, while Minwax’s Pickled Oak is a wood stain. The roundup includes products from Valspar, Dutch Boy Paints, Behr, Glidden, Sherwin-Williams and HGTV Home, Clark+Kensington, Little Greene, Dunn-Edwards, Minwax and Benjamin Moore.
Some picks have histories or design references attached to them. Benjamin Moore says Webster Green was launched in 1976 and draws on design trends from the 18th and 19th centuries. Little Greene’s Marle comes from its Colour Scales collection. Other brands use everyday or natural imagery: Valspar’s Cottage Door, Behr’s Grounded and Dunn-Edwards’ French Press Coffee each have descriptions centered on comfort or familiar settings.
Several statements in the source come directly from brand representatives or press releases. They explain why companies chose a shade, but do not establish that the color is popular with buyers or that the broader design market has settled on a common direction.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.”
— Kayla Kratz, head of color at Behr
nature-inspired interior paint colors
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What the Roundup Does Not Establish
The source lists the colors and their brand descriptions, but does not give a complete announcement timeline, explain how each company selected its shade or provide a shared method for comparing the choices. It also does not show whether the colors have been adopted by consumers, designers or retailers.
House Beautiful cites data shared with it saying about 77 percent of Americans report feeling overwhelmed by daily demands. The supplied report does not identify the survey’s date, sample, question wording or comparison baseline, so that figure should not be treated as a current, independently verified measure of color preferences.
It remains unclear whether more companies will announce 2027 selections, and the list may change as additional announcements are made. The roundup reflects the brands included at publication, not every paint or home-finish company.
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More Brand Picks May Follow
The roundup provides a snapshot of announced brand selections; it does not specify a next announcement date or say whether the list is complete. Readers can expect the picture to develop if other manufacturers publish their own 2027 picks. Until then, the most reliable way to compare a listed shade with a room is to consult the relevant brand’s current product information and test samples under the room’s lighting.
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Key Questions
Which colors are included in the 2027 roundup?
The 10 selections are Cottage Door, Deep Rooted, Grounded, Artifact, Celery, Vantage Point, Marle, French Press Coffee, Pickled Oak and Webster Green. They come from paint and home-finish brands listed in the House Beautiful report.
Which 2027 picks are green?
Grounded from Behr, Celery from Sherwin-Williams and HGTV Home, and Webster Green from Benjamin Moore are described as greens. The roundup also associates several other colors with natural or earthy tones.
Are all the selections paint colors?
No. Most are paint selections, but Minwax’s Pickled Oak is a wood stain. The companies’ products and color codes are not all directly comparable.
Do these picks prove that one color trend will dominate in 2027?
No. They are separate brand choices, and the source provides no shared market survey or sales data showing that one color will dominate consumer decisions.
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